22 Jun Top Steps to Automotive Digital Marketing Success
If you run a car dealership, you want to know how to have automotive digital marketing success. However, many owners and managers struggle knowing where to start. With the current automotive marketing trends always changing, it can be difficult to keep up. Still, you can’t just neglect your car dealership marketing efforts.
While automotive digital marketing is not a new concept, the steps you need to take are. We will share some of the top automotive marketing strategies to help you gain an advantage over your competition.
SEO for Car Dealers
If you don’t realize how valuable search engine optimization is, you are missing the boat. To sell more cars, you need to rank high in the search engines. But, it’s not an easy task to perform. Many dealerships prefer to hire the top automotive digital marketing agencies to handle SEO for them. If that’s the route you choose, there’s nothing wrong with that.
On the other hand, if you prefer to go about it on your own, you must be careful. You could quickly receive a Google penalty for doing something incorrectly. If this happens, it becomes challenging to recover.
Here are a few simple tips to get you started with SEO.
- Speed up your website.
- Link to websites with relevant content.
- Create valuable, in-depth content that informs.
- Encourage trustworthy sites to link to you.
- Optimize every page.
- Use appropriate keywords.
- Publish new content consistently.
Content Marketing for Automotive Success
Content marketing works. As part of your car dealership marketing strategies, you must implement this valuable tool. With the right content, you answer customer’s questions, provide valuable information and offer vehicle reviews.
When customers see that you know what you are talking about, you also gain authority. Just consider this; the car buyer is searching online for information. If you don’t provide it to them, someone else will.
Sometimes, the people looking at your content aren’t ready to purchase yet. That’s okay. In fact, if you know how to nurture those leads, you are just putting money in the bank.
Part of your automotive marketing solutions must include lead nurturing. Don’t allow an opportunity to fall through the cracks. Instead, maximize your consumer database by sending personalized emails and building a connection.
As long as you can stay on their radar through your car dealer marketing efforts, you will achieve success.
Automotive Digital Marketing with Display Advertising
Maybe you have the most professional and organized site in your area. Great job! However, that won’t get you anywhere without the right balance of display advertising. Any reputable automotive marketing agency is going to push you towards digital advertising because it works.
By utilizing display and social media ads, you get in front of the audience you desire. If you don’t, your competition will and then you lose all chance of automotive digital marketing success. Having a Facebook page isn’t enough. Instead, you must also implement new automotive social media tactics to succeed.
Consider what each social media platform can offer and use it to your advantage. For example, social media demographics give us the following information.
- The majority of users are between 18 and 29.
- Facebook and YouTube are the most popular platforms.
- More people use Facebook daily than any other platform.
With a little research, you will know where to invest your automotive dealer marketing dollars. Implement display ads on just one to get started. But, in the future, you will want to expand and have a presence everywhere.
CRO (Conversion Rate Optimization)
Conversion rate optimization is not a new concept, but you might never have heard of it. This automotive marketing trend gives dealerships an innovative and effective way to increase traffic and sales.
With CRO, you learn about your website visitors through in-depth testing. It shows you how the customer is interacting with your website. Consequently, you can use the information to make valuable changes and additions.
As an example, if you have a page that isn’t performing, you can test some new design changes to see what resonates with the consumer. If a change increases the performance, you might decide to keep it. Otherwise, you know to move onto another design instead. Apply the testing to all aspects of your website. In exchange, you can boost car sales and leads.
Integrate Your Automotive Digital Marketing Tactics Together
If you want to implement new automotive marketing services, it’s essential that you integrate as many as you can. Additionally, you can work with an automotive digital marketing agency to help take some of the burdens off of your shoulders.
With complete integration, you increase your chance of automotive digital marketing success. Start out small and incorporate new strategies wherever you can.
Automotive Digital Marketing Success With an Agency
Among the top automotive marketing companies, AimLogic serves dealerships just like yours. We handle the tough lifting so that you can focus on completing those valuable sales. Our dealership marketing solutions are customized to your needs. While we handle enhancing your display ads and website, you can concentrate on the day-to-day operations of the dealership.
To get started, you want to set up a consultation with our professional marketers. We listen to your concerns and help you see the solutions that fit your needs best. Our job is to align the marketing plan to fit your goals, which in turn produces results.
As the automotive industry continues to change, you don’t want to be left behind. As a marketer that only focuses on car dealerships, we have the time to stay on top of the trends. Because of our knowledge, you gain access to the best marketing solutions in the industry. Consequently, you can quickly pull ahead of the competition, especially if they are trying to market by themselves.
In conclusion, with an effective marketing campaign, you can expect to see a rise in many areas. First, expect to see a boost in your online presence between your website and social media pages. Secondly, you will gain more leads. Finally, all of these aspects work together to help you sell more cars. Isn’t that what all dealerships want? Get started today.