04 Jun Taking Your Digital Marketing for Car Dealerships to New Levels
The world of automotive marketing has shifted during the past few years. To stay ahead of the curve, you must know the latest trends in digital marketing for car dealerships. After all, you can no longer run a radio ad and expect to get results. It’s time to shift your focus to automotive social media and SEO for car dealers instead.
To help you understand the world of automotive digital marketing, we’ve put together a guide for car dealerships. With our tips and tricks, you can embrace the new automotive marketing solutions and use them to your advantage.
Digital Marketing for Car Dealerships
Let’s touch on the top solutions available to you as you participate in car dealership marketing.
PPC (Pay Per Click)
This advertising tool allows your links to rank at the top of the search engines. Once you start a campaign, it will only take a few hours for people to begin seeing your name when searching. These sponsored listings can also be seen in banner ads on other websites. Your ad can include images, logos, videos and more, so don’t be afraid to get creative.
However, PPC advertising isn’t a “set it and forget it” type of solution. You must perform adequate research to ensure you reach the target customer. Additionally, you will need to evaluate the competition, create a high-quality ad and retarget your audience appropriately.
As an example of a way to make this car dealer marketing solution work, consider adding a dynamic search ad. This strategy allows the customer to see ads based on particular makes and models they searched.
Automotive Video Advertising
Video is far more powerful than images, especially in the automotive world. In fact, 88% of people will spend more time on a website containing video than one without. In the automotive industry, it’s not difficult to integrate videos. For example, you can highlight test drives, vehicle walkarounds and showcase the features.
On the other hand, there are plenty of ways to step outside the box with your video advertising. With the help of a qualified automotive marketing agency, you can also add some creative videos. Showcase your employees with a behind the scenes video. You can also do live videos to show what’s happening at events.
Social Media Digital Marketing for Car Dealerships
Among your automotive marketing strategies, don’t forget to integrate your social media channels into the mix. In 2019, the average user spent 144 minutes on social media. If you aren’t showing up in front of these users, they might spend time with your competitor instead.
One of the top automotive marketing trends includes putting yourself all over social media. It’s not good enough to have a business page. On the contrary, you must take things a step further. Use your social media accounts to connect with customers. Additionally, make sure you share valuable information with them. If the content you post is informative, they might also share it with others.
You can also look at increasing your reputation through social media. For example, if you are consistently responding to customers with good or bad comments, you will gain more trust from onlookers.
Car Dealership Email Marketing
As you look at ways to reach your customers, don’t neglect email marketing. This is one of the easiest car dealership marketing strategies to implement. First, you want to collect email addresses. Do this on your website and at marketing events. In fact, every opportunity is a good chance to collect emails.
Secondly, you want to start sending personalized emails to your customer base. Make them short, to the point and engaging. It helps if you create emails that are more than just promotional. Rather, your customers will appreciate the informational emails you can share.
As an example of how to use email marketing, start with targeting customers with purchase intent. If they have been looking at a vehicle, follow up with personalized touches. You can also reach out to customers that have a lease ending soon. Show them the new lease deals and offers to entice them. Finally, consider using email marketing to collect feedback and remind customers about service appointments.
SEO and Digital Marketing for Car Dealerships
SEO (search engine optimization) might not seem to go hand-in-hand with your other efforts, but it’s a vital piece of the puzzle. If you are attempting to participate in the top automotive marketing services and neglect SEO, you are missing out.
When people search for car sales in the area, you want your website to show up first. To do this, you must build a high-quality website. Provide engaging content to readers and be ready to optimize all of the information. For many dealerships, this is too much to handle alone. Consequently, it might make sense to hire one of the top automotive marketing companies.
Additionally, you don’t want to simply do SEO for Google. Instead, focus on all of the search engines and start to target voice searches as well. Digital marketing for car dealerships combined with SEO, will help you achieve the best results.
Implementing Digital Marketing for Your Car Dealership
As you look at our list of dealership marketing ideas, you might find a few areas where you lack. Don’t be discouraged. Instead, look at this as a chance to improve your automotive dealer marketing efforts. Implement PPC to quickly reach new customers. Then, start building up your social media pages to attract new car buyers.
From here, you will want to partner with automotive digital marketing agencies to take your SEO to new heights. In addition, consider adding some unique tactics that help your site stand out among the rest. For example, at AimLogic, we offer more specialized car dealership marketing strategies than many others. We are the premier automotive digital marketing agency, working with dealerships of all sizes.
If you want to see results with your digital marketing campaign, it’s time to do something different. Contact us today to get your consultation and let us show you what we can do.