If a customer interacts with a car dealership 24 times, 19 of those will be through digital means. This vital statistic proves that social media and digital automotive marketing cannot be ignored. Your modern customer has turned to social media for every step of the...
A recent Social Media Trends study found that car shoppers rank social media as more important than the dealership website when making a decision. It’s clear to see that social media marketing must be a priority if you want to have the consumers choose your...
When it comes to automotive digital marketing, there’s no end to the solutions available to you. A popular and engaging solution is to implement cinemagraph ads. It’s the ideal option for your Facebook ads, Instagram ads, Instagram stories and email campaigns. Let’s take a look...
No one denies that automotive digital media continues to evolve quickly. Most dealerships struggle to keep up with changes. On the other hand, smart establishments know the value of using an experienced automotive marketing agency. With consumers holding onto cars longer and buying less frequently,...
Today’s automotive consumer stays in the market longer than they ever did before. Some can take longer than two months to decide what vehicle they want to purchase. This longer shopping time means you have more opportunity to find the consumer. Then, you can convert...
A study done by Yes Lifecycle Marketing confirms that 47% of consumers rank email as their preferred way to communicate. Automotive dealerships that use strategic email marketing see tangible effects to their efforts as a result. As a dealer, you can’t afford to miss the...
There’s no question that automotive marketing video campaigns continue to rise. In fact, eMarketer estimates that digital ad spending in the country will account for more than 54% of total media ad spending in 2019. So, what does this mean for your automotive dealership and...
Consumers increasingly spend more time online researching and evaluating vehicles and less time visiting dealerships. Potential buyers contemplate more vehicles than ever before and generally have their mind made up before they visit an automobile dealership. This trend has automotive marketers re-evaluating how to effectively...