If you are one of the 16,753 franchised dealers in the United States, you have to ask yourself, “What sets you apart from the other dealerships?” The way you brand the dealership should be the very thing that sets you apart. Automotive dealership branding is...
Are your digital marketing strategies running stagnant? With 97% of consumers starting the car-buying journey online, you can’t neglect the available avenues open to make a connection. By 2025, nearly three-quarters of consumers will also access the web solely through their smartphones. This statistic proves...
To gain traffic at your dealership and on your website, it makes sense to have an automotive PPC strategy. After all, search engine marketing continues to be one of the best ways to gain perspective consumers and to get them on your website. The trouble...
NADA 2020 isn’t just intended for dealership owners. The annual automotive event offers education, networking opportunities and business solutions to every team member. If you are a manager or working with advertising solutions, you can achieve additional success for your dealership by coming to this...
There was a time that you simply had to provide good customer service and decent prices to gain business. Now, you must rank in the search engines to gain new clients. Your dealership website and social media pages must rank if you want to attract...
While auto sales in America are slightly rising, you must take every step possible to increase brand awareness and gain more traffic. Among the various car dealership marketing strategies you must consider, content marketing should be at the top of your priority list. You might...
Are you aware of what remarketing ads are? When a form of advertising is used on the same person more than one time, it is considered remarketing. An example of automotive remarketing ads is when a consumer visits your dealership and then you display the...
The automotive industry isn’t going anywhere anytime soon. It continues to grow and change, thanks to the latest technology, autonomous gear and electric cars. To keep up with the changes, your dealership must implement a new automotive digital marketing strategy. With 59% of car buyers doing...
If you think that your customers are going to be waiting at your door, ready to buy a new car, you are sadly mistaken. There has never been a time when dealerships sold vehicles without marketing. Sure, the tactics have changed with the times, but...
The end of the year is upon us and dealerships are preparing for an uptick in sales. Still, it’s never too soon to start preparing for the next year. What should dealerships expect in 2020? How will marketing for automotive dealerships change in the upcoming...