09 Jan SEO For Car Dealerships: A Complete Guide
There was a time that you simply had to provide good customer service and decent prices to gain business. Now, you must rank in the search engines to gain new clients. Your dealership website and social media pages must rank if you want to attract new clientele. The trouble is that the majority of automotive businesses don’t understand how to utilize SEO for car dealerships.
To help you, we will review what SEO for the automotive industry is and how to make it work for you. You must implement new SEO practices to generate leads, but where do you start? We’ve got the SEO strategy for the automotive industry that you need.
What is SEO for Car Dealerships?
Automotive SEO stands for the process of creating content that has the elements needed to rank. If you want to attract targeted customers to your dealership, you must understand SEO practices. By utilizing search engine optimization, you connect with buyers looking for a car, clients hoping to sell a car and consumers that want more information.
Using keywords for car dealerships is only one step to success. You must also make navigation simple, optimize the meta tags and curate unique content that helps you rank.
Dealers should be concerned about SEO practices to improve ranking in SERPs. When you follow Google protocols, you enhance the quality of your website and the relevance to customers. As you do this, you also gain more exposure to the target audience and increase web traffic. In the end, you are left with more sales and increased conversions.
Let’s discuss some SEO for car dealership tactics.
On-page SEO techniques
Everything on your website should be related to the automotive sector. Google won’t rank you in your field if your content is all over the place. You want to maintain readability and the keyword focus for your dealership. Make sure the content is optimized with images, animations and other media as well.
Here are a few techniques you can use with your dealership website SEO.
The most crucial factor is to determine what the appropriate keywords are for each page. You can use a tool such as Google AdWords Keyword Planner to get started. This tool shows you the estimated search volume based on a particular keyword.
Don’t forget to geo-target your keywords as well. If you are selling cars in Boston, you want to make sure you use keywords such as “auto sales in Boston” and “Boston car sales.”
Meta Descriptions and Titles
When you write the meta description, make sure your target keyword is included. Provide a short summary of the content and give the reader something to look forward to.
Curate compelling descriptions that draw your audience in. Try to keep the content around 160 characters for maximum visibility.
Your meta description will appear underneath the SEO title in the search results. When done correctly, it will improve your SEO ranking.
Heading and ALT Tags
The heading tag represents various sections of your content. The crawlers use the header tags to differentiate the relevancy of your content. You should use an h1 tag for your main heading while breaking up the content with h2 and h3 tags.
When you use an alt tag with your image, you will want to use your keyword. Crawlers aren’t able to scan an image, which is why you give them the tag. It helps the crawler understand what your picture is about.
Off-page SEO Techniques
Your on-page SEO strategies are essential to your success, but you can’t neglect the off-page SEO tactics as well. With this process, you focus on gaining inbound links and citations from highly-ranked websites. This strategy improves the trustworthiness and reputation of your website.
Google will analyze the profile of every backlink, number of referring domains and the quality of links to determine where you should rank in the search engine.
Referral Traffic/Referring Domains
You want to reach out to others in the industry that have a high-quality website. With their support, you can gain a boost in search traffic. The referring domain is critical to your automotive SEO practices if you want to increase credibility.
Don’t focus so much on the number of inbound links as much as the quality.
Editorial vs. Noneditorial Links
As you connect with other sites, you want to be included as references for relevant data. Editorial links are valuable to search engine optimization and are used for the vehicle features, as part of a how-to maintenance guide or current auto news.
Noneditorial links, on the other hand, provide less value but are easier to acquire. You can use business profiles, a social media website, directories and industry blogs.
You must authenticate your service and improve the website image by claiming Dealership Listing status with Google. To do this, you will need to add videos, links, images and content. Remember to use your relevant keywords when describing your business. Don’t over-optimize or attempt to trick Google. It will come back to bite you.
Then, claim all of your social media profiles to further gain more exposure. You want to use these channels to highlight the real end of your car dealership. Make sure every account has your contact information clearly listed.
Starting with SEO for Car Dealerships
Implementing these steps is the first aspect of succeeding, but it’s not all you should be thinking about. In fact, crafting an automotive marketing strategy involves many channels and often requires a professional for guidance.
At AimLogic, we’ve proven ourselves to be the leader in automotive digital marketing. We understand what it takes to increase leads and sell more cars. Our team is entirely focused on working with car dealers, so we understand the ins and outs of the industry. You don’t have to be a guinea pig for an inexperienced firm; we have proven our strategies and know how it all works.
Contact AimLogic today for a consultation and allow us to show you what a marketing firm can do for your bottom line.