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Remarketing Ads for Your Car Dealership in 2020: Ultimate Guide

Automotive Remarketing Campaigns

Remarketing Ads for Your Car Dealership in 2020: Ultimate Guide

Are you aware of what remarketing ads are? When a form of advertising is used on the same person more than one time, it is considered remarketing. An example of automotive remarketing ads is when a consumer visits your dealership and then you display the ad for that car on the websites that customer visits. In automotive marketing, these ads are vital to the continued growth of your dealership.

Customers that see these ads are 70% more likely to convert into a sale. Of course, it can take more than one time before you make that sale, but these automotive display ads are vital for creating a buyer from an on-the-fence consumer. When something is shown over and over again, it becomes more likely that the buyer will want it. That’s the power of remarketing ads.

Remarketing Ads Benefits for Auto Dealerships

When it comes time to remarket to your car shoppers, there are several benefits you can expect to receive.

  • High conversion rates – you reach the customers that already have an interest, making it easier than ever to make that sale.
  • Complete ad relevancy – because you know their interests, you have peace of mind knowing that the ad is relevant to what they want.
  • Increased brand exposure – you get to market your dealership to more customers.
  • Simplistic ad design – with dynamic remarketing, you save time creating the ads.
  • Better ROI – the return on investment from this ad spend produces measurable results.

To effectively target your customers, you must start by collecting the necessary information.

Collecting Customer Data

One of the best ways to collect data is through an inventory gateway page on your website. This form has users fill in their email address, phone number and name. Simply create a survey or fun giveaway that customers can enter before viewing the inventory. Once you have this information, creating Google dynamic ads for automotive or any marketing display is easier than ever before. You will know what your customers want and can target them directly.

When you have foot traffic at the dealership, you must also train your employees to collect customer information. Anyone that visits or completes a purchase should sign up for future news and offers. Plus, when you specifically ask for the data and receive it, the customer is less likely to unsubscribe from your communications later.

Begin Remarketing Ads for Auto Dealers

Once you have all of the collected information, it’s time to get to work. Take your remarketing contact list and decide how to attack it. If you want to make phone calls from this list, you can store the data in your Customer Relationship Management system and set up reminders about when it’s time to contact a customer.

For email marketing, it makes sense to use dedicated software. Don’t ever underestimate the power of automotive email marketing as a method of converting qualified leads. Many customers prefer this method of communication, so you must give them what they want. With the right software in place, you can effectively craft your messages, personalize them and track the engagement.

You must always respect the wishes of your consumers. If anyone requested to be unsubscribed or doesn’t want to be called, make sure you follow through with their requests. Badgering a customer will never produce a sale that you will feel good about.

Google Ads for Remarketing

Google makes it simple to remarket to your customers. Simply follow these steps to get started.

  1. Head to the “Audiences” tab.
  2. Click “Set up remarketing.”
  3. Make sure you use the Google Analytics tag.
  4. Add this code to your website.

With these steps, you can remarket to the website visitors, those who have been on your competitor’s site or both, if you choose.

You can also choose these methods of remarketing:

  • Standard
  • Video
  • Dynamic
  • Customer list

It typically makes the most sense to choose dynamic remarketing. This method allows the consumer to see the specific vehicle they are interested in when visiting your website. All of the ads shown on your site and those of other websites will show their vehicle of choice. Automation and simplicity make any advertising campaign straightforward.

Remarketing Set-Up on Other Platforms

Of course, you don’t have to use Google in order to remarket to your customers. While it is one of the most popular options, don’t neglect the other avenues available to you. Here are a few other resources you might want to consider.

4 Tips for a Successful Remarketing Campaign

To get the most from your advertising strategy, you want to follow these four tips to ensure success.

#1. Choose Your Top-Performing Campaigns

Focus your initial efforts on some of your top-performing ads. This allows you to keep the cost to a minimum while engaging your audience.

#2. Don’t Neglect Your Current Customers

While you want to target those that have shown an interest, you don’t want to neglect to nurture your existing relationships. People that have already purchased from you shouldn’t be ignored. Instead, remarket them with additional goods and services tailored to what they have already purchased.

#3. Offer Additional Discounts

If you want to help drive conversions, consider promoting a special offer with these ads. Everyone loves a bargain.

#4. Don’t Overdo It

How do you feel when you are bombarded by the same advertisements over and over again? If you are like most people, the ads can become annoying. Don’t be that company. Know how to remarket effectively without becoming an annoyance.

Trust the Remarketing Professionals

When the time comes to ramp up your automotive marketing efforts, you need a professional by your side. At AimLogic, we live and breathe dealership marketing and know what works. You can spend a lot of time and energy trying out new avenues to see what works, or you can trust our expertise and let us lead you in the right direction. Reach out to us today to find out how we can take your sales to the next level.