21 Jan NADA Automotive Convention Show Tips
Before you head to the NADA automotive convention happening in 2020, we have the tips you need to maximize your time. Whether NADA 2020 is your first event or you are a pro, you will find helpful information that helps you get more out of the visit.
Let’s review what the NADA event is, when it takes place and what you can expect.
What is the NADA Automotive Convention?
The NADA Show is the industry’s leading marketplace of technology, services and products that are specifically designed for car dealerships. You can take time to hear experts from the industry, learn about new products and connect with auto manufacturers. You will also have the chance to network with other professionals in the automotive field.
When is NADA 2020?
The NADA convention is held at the Las Vegas Convention Center for 2020. You can find this at 3150 Paradise Rd., Las Vegas, NV 89109. The first event starts on Friday, February 14, 2020, at 9 am. You want to go to Hall N3 for attendee registration before you do anything else.
The event runs through Monday, February 17, 2020, at 3:30 pm with the closing of NADA. Don’t forget to stick around for that final day, as Monday provides a lot more opportunities to learn and connect. Even Mary Barra, Chairman and CEO, General Motors will be speaking, which is sure to be insightful.
What Events are Occurring at NADA?
The entire NADA schedule is posted online for easy reference. Throughout the weekend, you will want to partake in some of the following activities.
- New! Digital Super Track: Learn how to enhance your digital presence and implement new digital marketing tricks for your dealership.
- Legal & Regulatory: Learn about the latest legal, compliance and regulatory issues that will affect your establishment.
- Leadership: You can develop confident leaders within your dealership with these talks.
- Fixed Operations: Do you want an increase in profitability with the parts and service departments? You can learn some new tricks during the show.
Where Do I Find NADA Exhibitors?
With hundreds of companies taking part in the NADA Expo, you might have trouble finding what you need. Thankfully, the entire list of exhibitors is also posted online. You can map out a plan to get through the convention center with ease. Make sure you stop and visit every company you have an interest in, and don’t forget to grab those freebies that are being given out.
How Can I Have Fun at NADA 2020?
Why do you go to NADA? Is it to learn and connect? Those are great reasons, but you can’t overlook the fun that’s available. Life can’t be all about work, and NADA makes sure there is plenty to do while visiting Vegas.
Start your weekend off at the NADA Valentine’s Day Welcome Reception. This event is hosted by J.D. Power and is the ideal way to kick off some excitement.
Sip on some cocktails while you network with other professionals at the XS Nightclub at the Encore. The event begins at 5:30 pm, but you will need a separate ticket to attend.
Visitors to the NADA 2020 Show also need some ways to relax after browsing, learning and networking all day. Take a break with the NADA Lifestyle Experience. There will be two pavilions this year, designed to help you take a load off. Receive makeovers and browse some accessories with the help of Saks Fifth Avenue. There will also be select times to enjoy the blow-out bar, manicure station and Moroccan Oil treatment.
There will also be an in-store lounge on the first floor. You can sit on the plush sofas, drink some refreshments and use the Wi-Fi to recharge. You get a 15 percent discount on all items, simply by showing your NADA badge. Transportation is also provided to the store for free.
If you need to release some stress, stop by one of the professional massage therapists that will be providing chair massages every day. You can walk-in for an on-the-spot appointment or schedule your time in advance. If that’s not enough, this team is also bringing foot-massage machines to rejuvenate your feet after walking all day.
What Do I Need to Navigate the Event?
Before you head to the event, you will want to download the 2020 NADA Show App. This platform makes it simple to find all of the presentations quickly. You can even sync this app with your MyPlanner profile and weekend itinerary.
With this app, you can:
- Create a personalized schedule of events, workshops and exhibits
- View workshop presentations and handouts
- Access detailed location maps
- Take in-session polls
- View informative videos
- Rate the workshop
- Connect with exhibitors and other attendees
- Shop the marketplace to find the technologies and products you saw
- Get real-time alerts related to the show
When you arrive, you will receive further instructions about using the app for your personal NADA Show concierge. With this app in hand, you will have all of the connections you need to navigate the event. If you need further help, you can head to booth 601S on the NADA Expo Floor to visit with the Social Connection Zone.
Make Automotive Digital Marketing Easy
One of the more critical aspects of running a dealership deals with digital advertising. Thankfully, there will be a lot of exhibitors on hand at NADA automotive convention to steer you in the right direction. If you want to get the ball rolling now, it makes sense to reach out to AimLogic before you head to Vegas.
Our team of automotive advertising professionals understands what it takes to succeed in this industry. We focus solely on working with dealerships, so we know what solutions work. Some of our solutions include OEM Video Style Ads and In-Market Buyers. Both of these strategies are unique and exciting for modern dealerships.
We want to show you the difference an expert digital marketer can make with your car sales. Contact AimLogic today for your consultation. When we show you what you’ve been missing, you will understand the difference we can make. Your competition is already implementing many innovative practices; you don’t want to be left behind.