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NADA 2020: What You Must See

NADA Automotive

NADA 2020: What You Must See

If you want to sell more cars, it makes complete sense to visit NADA 2020. All of the industry leaders, exhibitors and key players will be at the show this year. You can gain insight into the latest trends, learn the newest tactics and gain new tools for your success.

Are you planning on attending the 2020 NADA Show? This year, the show takes place in Las Vegas from February 14 – February 17. Before you head out to Las Vegas, make a note of these events you will want to take part in.

Learn More at the NADA 2020 Show

If your goal is to learn as much as possible, you will want to take in as many of the following events as you can.

  • Keynote Sessions: Gain inspiring information from key business leaders and industry experts. You can also watch the TIME Dealer of the Year presentation.
  • Distinguished Speaker Series: These dynamic speakers discuss the best solutions to take your dealership to new heights.
  • Workshops & Education Sessions: Join more than 100 sessions that dive deeper into the current issues and trends that affect your dealership.
  • Dealer Franchise Meetings: Join with the auto manufacturers to see the newest updates.


First Time at NADA

If you are attending NADA for the first time in 2020, you will want to take part in the New Attendee Orientation Workshop. This short meeting helps you to get the most out of the event. You can figure out what activities are best for you and examine all of the offerings with the help of the professionals.

After registration on Friday, February 14, head to Room N110 from 10:30 a.m. until noon to participate in show orientation.

NADA’s Valentine’s Day Welcome Reception

One of the most talked-about events is the 2020 Welcome Reception hosted by J.D. Power. Enjoy some cocktails as you mingle with industry leaders. This networking event is hosted at the XS Nightclub at the Encore. It begins at 5:30 p.m. and lasts through 7:30 p.m.

Keep in mind that this event is not included with the NADA 2020 show registration. You will be responsible for purchasing an additional ticket for $99 if you are a NADA member.

Extend Your Weekend

You also don’t want to head out too soon. On Monday, February 17, there will be plenty of events happening that you shouldn’t miss. The General Session on Monday is held by Mary Barra, the Chairman and CEO of General Motors. She will be sharing insights about creating a stronger future in the industry.

Furthermore, NADA Chairman Rhett Ricart will discuss what’s coming for NADA 2021 and other future years.

You can also use these last few hours to connect with exhibitors. There will be more than 500 companies on-site sharing products, services and solutions. Likely, you will need this extra day just to see them all.

On Monday, you can also expect workshops and education sessions related to the following topics:

  • How to Get Customer Retention Above 80% Within 12 Months
  • Have You Been Gambling With Your Service Department?
  • The One Word Nobody’s Talking About: “Creative”!
  • Five Key HCM Processes to Maximize Employee Performance
  • Risks and Solutions for Used-Car Retailing
  • Tools, Process and Incentives to Hire, Develop and Retain Your Fixed Ops Team

Check out the entire NADA 2020 Schedule to find the topics that fit your needs.

As part of the Distinguished Speaker Series, you might also notice two leadership topics that appeal to you. We recommend sticking around for both talks titled, Success: It’s on You with Ross Shafer as well as The Power of Appreciation: Inspire Success, Engagement and Perspective by Being Appreciative with Mike Robbins.

Of course, traveling home on Monday, February 17 also makes the most sense if you want to avoid airport congestion and traffic. It’s a win-win situation for your employees.

Wide Range of Exhibitors

Among the long list of exhibitors you can expect, there is a wide range of industries represented. You can see the complete list of companies to map out which providers you want to visit with. The directory shows you what booth number to find your favorite companies. Consider looking at new solutions for:

  • Warranty products
  • Tracking software
  • Credit processing
  • Auto body products
  • And so much more!

There is no limit to the new products and services you can find while visiting. In fact, many of the exhibitors are providing special deals to show participants.

Make the Visit Better Than Ever

With the new NADA 2020 Show Mobile App, you can have a better experience than in previous years. With this app, you can plan out your schedule. Choose the exhibits, workshops and events that matter the most to you. It’s also possible to view the workshop handouts directly from the app. You can even use this tool for informative videos and detailed maps as you need them.

When you are finished attending a workshop or education session, make sure you rate it through the app as well. You can even connect with the exhibitors or other show attendees to further your network more.

Did you see something at the show you wanted to buy? Consider using the app to shop the marketplace to find the best technologies and products for your dealership. The best part is that the app provides you with real-time updates as you need them. Stay connected and informed this year.

Before You Go

Prior to heading out to Las Vegas, make sure you schedule your consultation with AimLogic. You need to hire a professional automotive marketing consultant to help you navigate the latest industry trends. With this critical aspect behind you, it’s possible to focus on the more important matters at the show.

We will handle your social media marketing and instruct you on how to maximize your multi-channel outreach. Sure, you probably have team members that are interested in your marketing endeavors, but do they have the experience needed to maximize your ROI? Let your team members focus on selling cars, while we take over the digital advertising solutions. We have the innovative technology that will put you ahead of the competition. Sell more cars in 2020 with our cutting-edge solutions.