23 Dec Multi-Channel Outreach for Car Dealership Marketing Success
As you look for ways to market your car dealership, do you focus on one area or diversify? Some car dealership marketing channels are meant to reach a specific demographic, but that doesn’t mean you should neglect the others. Let’s take a closer look at the reasons to create an auto dealership marketing strategy that hits multiple channels.
We have some stats you need to know and some key benefits to investing in a diverse strategy.
Car Dealership Marketing Stats You Must Know
According to CBT Automotive Network:
- 67% of new and used vehicle shoppers will run a search before purchasing a car.
- 22% of automotive shoppers use social media as one source when shopping.
There will always be a need for vehicles, so your industry isn’t going anywhere in the near future. However, the way people find your dealership and learn to trust it continues to change. You must find the right audience, put relevant information in front of them and make it easy for them to find you.
To do this, you want to be where they are. With many Americans using social media, that seems to be an obvious solution to the equation. Aside from this, you also want to be using email marketing strategies along with website optimization for a cohesive experience.
Why Should You Invest in Multiple Channels?
It might seem easier to focus all of your efforts in one direction, but that won’t bring the results you want. By stretching your car dealer advertising budget to hit multiple platforms, you receive further benefits.
Here are the top three reasons, although there are countless more to consider.
Benefit #1: Selling Becomes Easier
When your brand gets in front of multiple audiences, you get to connect with more people. Looking at the various social media statistics, you will see how there is a variety of consumers available to connect with.
- Facebook (2.27 billion monthly active users): While men and women actively use the platform, you can find a nice spread between the ages of 18 and 64.
- Instagram (1 billion monthly active users): This platform reaches the younger demographic with ease.
- Twitter: Consider this social media source for customer service with the younger generations.
- LinkedIn: Use this platform to connect with local professionals.
- Pinterest: You can connect with a large base of female users.
If you were previously struggling to boost your sales numbers, throwing a large net out through social media advertising is the sure-fire way to change that. Just make sure that your message is uniform and relevant.
Benefit #2: Create an Engaged Audience
If you want to get return business and customer referrals, you need to get connected with your audience. To start, you want to create engaging content that gets your audience involved. Make sure you are posting relevant content that matters to them.
This should include how-to instructions, seasonal updates, information about car models and more. You can even highlight your staff and what makes your dealership special. Make sure you ask lots of questions and post the content on social media.
In fact, you should focus heavily on creating video content for these various avenues. People enjoy watching videos, and there’s no limit to the ways you can implement this strategy with your content. Consider these options:
- Showcasing the car’s features
- Virtual test drives
- Maintenance how-to
- Financial advice
- Get to know the team
Once you get their attention with your content, you have a better chance of making a sale. If you don’t stand out in this competitive market, someone else will.
Benefit #3: Increase Accessibility
Today’s consumer is entirely different from the one just a few years ago. With everyone on-the-go these days, you need to be where they are. By implementing a multi-channel approach, you stay in front of them, no matter where they are.
Of course, this starts with having a responsive and easy to navigate website. From there, you want to focus your efforts on all of the social media channels. You can also implement a well-planned out email campaign that further reminds customers why your dealership is the one to choose.
While you want to be in front of your customers often, you don’t want to become an annoyance. There’s a fine line when implementing a car dealership marketing strategy.
Using a Professional
As you create a marketing campaign that reaches your target audience, it’s often helpful to have an automotive marketing consultant working with you. The team at your dealership is busy, and likely doesn’t have the time to invest in a comprehensive marketing campaign. That’s where having a professional by your side becomes helpful.
In addition, there’s a lot that can go wrong when attempting to advertise your car dealership. The last thing you want to do is create search engine penalties and a bad reputation in the process. Allowing a novice to market is just asking for trouble.
You can’t afford to neglect the value that an automotive marketing team brings to your dealership.
Car Dealership Marketing Starts Today
Of course, we are big advocates for digital advertising and believe in the results you can expect. With that said, we aren’t suggesting that you completely neglect passive and traditional outreach. To fully reach and engage with your client base, you want to hit every avenue possible.
You could start experimenting on your own to see what works, or you can count on an expert in the field. At AimLogic, we have already implemented traditional and cutting-edge solutions with dealerships just like yours. We don’t need to figure out what works, because we have the data to back up the process.
If you want to get in touch with your target audience, you need access to top-of-the-line tools that get the job done. From our In-The-Market data to our OEM Style Video Ads, you can rely on our solutions to get more business.
We know how valuable your dealership is and we treat it as our own. When the time comes to enhance your outreach and drive more sales, you can count on us. We will work tirelessly to engage your clients and bring new prospects to the table.