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Facebook Advertising is the Secret Weapon to Acquire Customers

Automotive Digital Marketing AimLogic

Facebook Advertising is the Secret Weapon to Acquire Customers

According to HootSuite, Facebook is the best social platform for marketers. Facebook currently boasts of 2.23 billion users each month. Furthermore, 169.5 million people use it in the United States. With statistics like that, it’s easy to assume that your potential customers are waiting for you. Let’s look at how Facebook advertising can help your dealership.

Facebook Advertising Statistics

Any Facebook marketer should know these valuable statistics, offered by the same report from Hootsuite.

  • Almost 70% of American use Facebook – only 35% use Instagram, 29% use Pinterest and 24% use Twitter.
  • 35% of the audience is under 25, while 30% is aged 25 to 34.
  • 78% of Americans have found new retail products thanks to Facebook.
  • 30% of marketers agree that Facebook provides the highest digital ROI
  • Average users click on eight ads each month. Women tend to do more clicking than men.
  • 57% of shoppers agree that social media influences shopping habits.
  • 26% of users that clicked on an ad made a purchase.
  • An average person spends 10:57 on the site per visit.
  • Facebook Live videos get six times more interactions than regular video content.

According to WyzOwl, 72% of people prefer seeing video content in comparison to text content, even if the message is the same. If you aren’t utilizing video ad content with your digital marketing, you are missing the boat.

Let’s consider how a couple of automotive digital services can take your Facebook advertising to the next level.

Using Videos on Your Facebook Page

Aside from creating videos for your Facebook ads, you should think about having some highlighted directly on your Facebook page. Once viewers share this, it brings more popularity to your page.

Just upload a featured video in your About section. Make sure you place a thumbnail that is larger than the others currently on the page. This catches viewers’ attention quickly. Consequently, readers feel connected with you and want to give you business.

You can do this anytime you have a new vehicle or service to promote. Don’t forget to tease upcoming sales and promotions this way as well.

Automotive OEM Style Videos

With our OEM style videos, you receive the same quality of commercial you see automakers release on TV, except this one is specially customized for your franchise dealership. Then, you can use the video to reach users on Facebook and other social media platforms.

At AimLogic, we completely customize the video to express your dealership presence and answer the questions your customers have. We take the dealership ad to an entirely different dimension when we add in your location, features of the vehicle and various incentives you are currently offering.

Create this OEM style video for your Facebook ad, but use in simultaneously on your website, YouTube and Instagram Stories to maximize the reach.

Cinema Graphic Social Advertisement

The cinema graphic social advertisement combines a still photo with some small and repetitive movements to create a micro-video. It brings out the appeal of the picture by bringing it to life.

This form of dealership advertising helps you to capture your consumer’s attention when you only have a few seconds to reach them. While scrolling through a Facebook feed, it causes the viewer to stop and take notice.

Final Thoughts

Incorporating high-quality dealership ads and graphics is the ultimate way to connect with your social audience. With the services and help provided by AimLogic, it’s not even something you have to do alone.

We create the content that your viewers want to see. Then, we help you deliver it in a way that acquires more customers. Contact us for a free demo of what we can provide.

You’ll be amazed at how simple the entire process is. All that’s left to do is sit back and enjoy the new business.