02 Jan Effective Content Marketing To Sell More Cars
While auto sales in America are slightly rising, you must take every step possible to increase brand awareness and gain more traffic. Among the various car dealership marketing strategies you must consider, content marketing should be at the top of your priority list. You might not know what this means, or how to get started, but we can help.
We will share more car sales strategies with you and discuss what content marketing for dealerships is.
What is Automotive Content Marketing?
Content marketing is a strategic approach to create and distribute valuable information to the consumer. It’s done to attract and gain a pre-determined audience, which eventually turns into profitable sales.
With the right content marketing solutions in place, you aren’t just promoting, but also educating your audience. Yes, you want to advertise and show off your unique offerings, but this form of dealership marketing is about so much more.
The main goals of marketing include:
- Building loyalty
- Increasing trust
- Creating brand awareness
- Generating leads
- Selling more cars
To be a leader in content marketing, you must be transparent and authentic. Otherwise, the customer will see right through you, and the strategy will backfire. Your plan should include multiple facets, including blog posts, infographics, video content, white papers, case studies, and more. You have the chance to get as creative as you want with your marketing plan.
Why Your Dealership Must Focus on New Car Sales Strategies
There are so many reasons for you to diversify your advertising solutions. By reaching out through various platforms, you can share useful content. In the process, you build trust, increase loyalty and gain new leads. Let’s take a closer look at some of the most important benefits of creating a robust marketing plan for your dealership.
Increase Customer Loyalty
With the right marketing for dealerships in place, you build loyalty and trust with your customers. As you share useful content, your audience sees that you aren’t only worried about making a sale, but that you genuinely care for their well-being. In the process, you also improve brand recognition.
Improve Your SEO Score
When you add relevant content to your blog, you increase your website’s Domain Authority. In return, you also gain a higher position among the SERP because your content is updated regularly and contains valuable information that searchers are hunting for.
The higher your SEO score, the more website traffic you naturally receive. This traffic converts to sales to increase your ROI.
Connect with More People
As you improve your marketing strategy, your dealership reaches more people. Simply by distributing appropriate content across your website and social media channels, you can find a whole new audience. If you sell minivans, you want to promote content about traveling with kids, high-tech features for families and other topics that target busy moms. On the other hand, if you plan to market your luxury car lineup, you want to reach professionals and would need to gear your content to that audience instead.
Increase Website Traffic
The more content your website contains, the more options that are available for readers. Don’t just talk about one car model, but break down the information. Create new articles for the color options, tech features and safety equipment with each new model. You will see an increase in website traffic, which converts to more sales.
Reduce Dealership Questions
With the right content on your website, you reduce the number of questions asked by customers. You have the information they need before they even know to ask. As a consumer walks through the car-buying process, they will know where to find the answers to their biggest questions.
Customers appreciate the value you provide through your content marketing and will feel supported by your dealership. When the time comes to buy, they already know who to trust.
Getting Started With Dealership Content Strategy
There’s no limit to the ways you can implement new strategies to increase the value your dealership offers consumers. We have a few ideas for you to consider, but the possibilities are endless.
- Produce Seasonal Content: Curate information for every season, from “Staying Safe in the Winter” to “Enjoying a Summer Road Trip With Your Family.” These tips provide valuable content to readers and show your interest.
- Curate How-To Content: This is a great avenue to highlight your service department and can also be integrated with the seasonal posts. Consider topics such as “Prepare Your Vehicle for Winter” or “Protect Your Car Interior from UV Rays.” Don’t forget to highlight the specials your dealership is currently offering.
- Don’t Neglect Video Content: Video is the key to the future of car sales. Everyone wants to watch videos and you can use this to your advantage. A video can highlight every aspect of buying a car. From the pre-purchase inspection to the features offered on a particular model, you can do a video for everything. Don’t forget to include some behind the scenes content as well. Consumers want to see your dealership filled with real people, just like them.
- Make it Shareable: Whatever content you produce, you want to ensure that it is shareable. Every time a customer shares your posts, you gain more brand recognition and build further trust. Plus, this increases your SEO placement and accentuates your paid-for advertising efforts.
Use a Professional Dealership Marketing Agency
You can attempt to implement new car sales marketing strategies on your own, but you might fall short. First, you don’t have the resources and time to invest in experimentation to find out what works. Furthermore, you want quick results.
By hiring a professional, such as AimLogic, you don’t need to figure out what works. We’ve done all the leg-work for you. All you have to do is allow us to implement the best marketing strategies and increase your ROI. We use multi-channel outreach tools to ensure you reach your target audience and sell more cars.
Connect with car buyers while they are in the process of making critical decisions. Stay in front of them through content marketing, and they will soon visit you for a test drive.