19 Dec How to Create Google Analytics for Car Dealers: 11 KPIs to Pay Attention To
We know that you have a lot to do when it comes to managing a car dealership. You are monitoring inventory turnover, your sales team and foot traffic. But, you can’t neglect the value of watching Google Analytics for car dealers in the process.
The car dealership analytics are essential for determining which way to move with your marketing efforts. How many people were on your website this month? Which of these website visitors bought a vehicle? If you don’t know the answers to these questions, you don’t have the data needed to succeed.
Why Google Analytics?
When it comes to using Google Analytics for the auto industry, you get access to all of the tools at no cost to you. Other companies want to charge a lot of money to receive the insight you can get for free.
You will be able to analyze the following data.
- Geographic locations of web visitors
- Number of visitors in a certain period
- What marketing campaigns brought visitors
- What social media platform brought traffic
- How long users spent on your website
This is just the tip of the iceberg. You can learn so much more simply by using your free Google Analytics for car dealers tool. Because of this, we don’t consider this an optional resource, but a must-have for every dealership.
Sign Up for Your Google Analytics Data
It doesn’t take a professional to sign up with Google Analytics. Just follow these simple steps.
- Go to the Google Analytics website.
- Click “Sign up for free.”
- The in-depth instructions guide you through setting up the information on your website and allow you to customize your dashboard.
- You must add a tracking code to your website.
Once the setup is complete, it might take a few hours before the data to show up. Once you have the tool installed and ready to use, it’s time to start measuring your progress.
KPIs to Use With Google Analytics for Car Dealers
We recommend using these key performance indicators when analyzing the data.
The sessions show you how many single visits were made to your website. Of course, you want this number to be as high as possible, and it should increase with every marketing campaign.
With Google Analytics, you can adjust the time to see how many sessions were achieved during a specific period. You can easily see the sessions over a day, month, quarter, year and more.
2. Audience Data
You probably have a general concept of who your target audience is by now, but do you know if they are interacting with your website?
The Audience section is full of data that helps you understand the behavior. You can look at the visitors’ devices, locations and languages. This data enables you to deliver the right content for a seamless experience.
3. Top Pages
Do you ever wonder which pages and posts get the most attention? With this data, you can sort the website to show pages by view or which ones receive the longest time on site. Not only will you know what content to push with your other channels, but you will know what new content to create.
4. New vs. Returning Visitors
You know that a cold lead and a prospective customer are two different things. With Google Analytics, you can see which visitors are returning to your website and which ones are brand-new. The ratio should help you understand how well your sales team is doing and can help with your remarketing campaigns.
5. Pages per Session
If your visitors don’t browse more than one page of your website, it’s not worth having at all. With the Pages per Session metric, you can see the engagement of your visitors. When the number is low, you know that the website copy isn’t what people are looking for. It might also mean that your site doesn’t load properly for certain devices.
6. Bounce Rate
Google Analytics for car dealers shows the bounce rate of your website. This number refers to a single page view when visitors leave after visiting the first page. Unless your site only has one page, you don’t want a Bounce Rate. Reducing this number requires some effort, but is well worth the time. You might need to replace broken links or create a new website that meets your audience’s needs.
7. Organic vs. Paid Traffic
You are investing in social media advertising and other marketing campaigns. It helps to know how these are performing in relation to regular traffic. The organic traffic stats show how many individuals are coming to the website through a non-paid link. The paid traffic, on the other hand, lists how well the advertising efforts are paying off.
If you don’t see more traffic as a result of your automotive digital marketing campaigns, you need to revamp the strategy.
8. Average Session Duration
This valuable KPI is also known as “Average Time on Site.” It shows how long the users spend visiting your website. This shows how long the customers spend engaging with your content, from inventory to your blog.
If this number is lower than you would like, you need to change your content strategy.
In this section of Google Analytics, you will find familiar sources of website traffic, including:
- Social media
- Email marketing
This helps you determine what avenue you must focus more attention on.
10. Exit Pages
You want to know what page your audience leaves your site from. It is a specific page that causes them to lose attention, or do they never make it past the homepage? This information helps you determine where to refocus your efforts.
11. Behavior Flow
With the Behavior Flow report, you can see the exact pathway that your users took while navigating the dealer website. Although each path will look different, this chart gives you more insight into what’s working and what needs to be changed.
Gain the Advantage with Google Analytics for Car Dealers
Once you have the information you need, it’s time to implement a new advertising strategy to reach those consumers. Contact AimLogic to launch innovative and unique solutions that fit your dealership needs. We have the experience you need and are ready to kick your sales up a notch.