09 Mar How to Create Dealership Content that Connects with Your Target Market
Once you have done in-depth research into what customers make up your target market, it’s time to reach out to them. You could randomly promote the latest minivan inventory you have, but if your target audience is young professionals, that message won’t go far. Instead, you must focus on dealership content that reaches your audience.
What is content marketing for a dealership and why does it matter? We will get a closer look at the basics, but also touch on some tips to extend the reach of your content marketing efforts.
What is Automotive Content Marketing?
Content marketing is a method used to create information and share it with your target audience. You can use this form of automotive marketing to improve car sales and build brand loyalty. As you produce quality content, your auto dealership website and social media pages become more visible, thereby leading to an increase in leads.
While the value of content has proven itself over and over again, only 63 percent of businesses incorporate a documented content strategy.
This isn’t good enough.
Why Dealership Content Marketing?
So, what is the purpose of content marketing to sell more cars? Here are a few things you should know.
- This method is the most cost-effective way to bring more traffic to your website and social media pages.
- You can effectively build stronger relationships with your car-buying customers.
- The dealership will receive more leads, increase visibility and build trust.
- You can capitalize on the markets being missed by your competition.
- Your results are tangible and measured by the return on investment (ROI).
What do you do now? Once you’ve realized that you need to pay attention to the content you produce for your dealership, what are the next steps? To start, you need to come up with some content ideas that will reach your audience.
Auto Dealer Content Ideas
When the car-buying process begins, a customer faces a lot of questions and apprehension. The biggest goal of your content is to offer reassurance and answer these questions. As you provide the information they are looking for, you also build trust. Once a customer finds your dealership to be reliable, they will share the information with others, thereby increasing your reach further.
There is no limit to the ways you can reach this audience. Consider covering some of these important topics.
- Vehicle maintenance how-tos
- Tips on buying a new/used car
- Coverage of the latest auto news
- Fuel economy tips
- Coverage of the latest safety equipment and how it works
- How to save with a used car
- Different financing options
The list of options is never-ending. You can talk to leaders in each department to find out what their customers are interested in. Then, curate content that addresses these needs. You might even decide to sit down with a calendar and map out the content in advance.
Optimize Your Dealer Website
The faster your website loads, the better the user experience will be. Customers don’t want to wait any longer than necessary to get on a webpage these days. If your dealer website doesn’t load in three seconds or less, you could be missing out on vital traffic and sales.
Page speed is also important to Google. If you want to rank for your search terms, your website must load quickly. Google offers tools that allow you to check the page speed of your website.
Today’s consumer is also browsing your site from a mobile device. In order to provide the best view, your website must be compatible with this equipment. Otherwise, the user experience will lack.
Improve Dealership SEO Ranking
SEO for car dealerships is a vital consideration to think about. Car buyers are searching Google and other platforms to find the information needed. If you don’t improve your visibility and your ratings, your SEO placement will suffer.
One thing that helps your SEO ranking is creating unique content that converts. You want your content to be well-optimized and should have the appropriate amount of keywords.
Add PPC Marketing
Healthy marketing strategies utilize per-pay-click (PPC) campaigns to help the content reach further. Take some of your most popular content and put some advertising budget behind it for a larger reach. If you use Google AdWords, you can target a particular audience to bring in more qualified leads.
PPC dealership marketing helps to fill the gaps you find in your existing SEO strategy.
Don’t Neglect Social Media Dealership Content
Your customers are on social media. The best part is, when they find something they like, they are happy to share it with others. Do you want them to share your competition’s posts or are you ready to invest in some high-quality content that converts?
Digital automotive marketing includes Facebook, Instagram, YouTube, Twitter and Pinterest. Your target audience is searching across these platforms for the information they need to make a car-buying decision. Plus, it’s the perfect way to connect on a deeper level.
Aside from posting valuable content, you can also start conversations and respond to comments. Your potential buyers will see your attentiveness and know that you are a dealership worth trusting.
Start Creating High-Quality Content for Your Dealership
It doesn’t take a lot of work to curate engaging and informative content that allows you to reach out to your buyers. Kick things up a notch by adding OEM Style Video Ads to your information to further illustrate the points.
If you need help taking your automotive marketing efforts to the next level, it’s time to reach out to AimLogic. Our team of professionals understands what it takes to succeed in the car business. We have helped small and large dealerships across the country accomplish their advertising goals, and we can help you too.
Whether you want guidance finding new customers or you are looking to retarget the existing clientele you already have, we utilize the most innovative solutions in the industry. Reach out to our team for your consultation and let us show you what a difference an automotive marketer can make.