21 Jun Comprehensive Auto Dealer Marketing Guide
The world of automotive marketing is shifting to the digital realm and you don’t want to be left behind. Car buyers in 2020 are looking online to get the car and deal they want; will you be ready for them? To stay ahead of the competition, you must understand how auto dealer marketing is changing. Otherwise, you won’t be able to compete with the dealership down the street.
In 2019, the average user spent more than six hours a day online. That number is only set to increase in 2020. With so many people using their mobile devices to get online, it’s time to shift how you market to your customers.
Your clients are looking for answers to their top questions. With the right automotive digital marketing solutions in place, you will be able to answer them. However, car dealer marketing isn’t the same for one location as it is the next. You must be on top of the automotive marketing trends to know what will work for you.
To help you find the best solutions for your situation, we’ve put together this comprehensive guide to auto dealer marketing. Start with one of our solutions and gradually involve them all for maximum success.
SEO (Search Engine Optimization)
SEO for car dealers is a necessary step you need to take to increase your visibility online. If done appropriately, your dealership website will rank higher than the competition, allowing you to attract more customers.
However, this dealership marketing strategy isn’t easy to accomplish. You must focus on both on- and off-page SEO to rank higher. On top of that, Google continues to make updates and changes to the way it reads your site. For many companies, it’s easier to hire a professional automotive marketing agency that understands the ins and outs of this tactic.
Plus, if your SEO isn’t done correctly, Google could penalize your site. Consequently, it will be harder to attract new clients.
SEM (Search Engine Marketing)
The paid version of SEO is called SEM. With the right automotive marketing services, you can quickly rank at the top of the search engines. Of course, this option isn’t free. You will have to pay the price to rank. However, your cost depends on what keywords you target, so there are cost-effective options available.
Many dealerships will include SEM in their automotive marketing strategies.
PPC (Pay Per Click) Advertising for Dealer Marketing
With pay per click advertising, you only pay when a user clicks on an online ad you place. This is quite similar to SEM but is used on a variety of platforms. You can even integrate it with your automotive social media marketing. With some applications, your PPC ad looks less like an advertisement and more conversational.
Social Media Marketing
While we are talking about auto dealer marketing on social media, it helps to dive a little deeper. There are many platforms available today to connect with your clients and provide helpful information. Facebook is still the top platform to use, but don’t overlook the potential of Twitter, Instagram and Pinterest.
If you don’t have the know-how to navigate these platforms, it’s time to find one of the best automotive digital marketing agencies instead.
Auto Dealer Marketing Through Email
Email marketing continues to produce a high engagement rate, as long as you do it correctly. In combination with social media, everyone uses email. In 2020, it’s expected that the average email conversion rate will top 15%. That provides a great ROI for any auto dealer.
However, you can’t simply send out an email and expect to get results. You must personalize the email and target your audience correctly. Only then, can you expect to boost sales and website traffic.
With content marketing, you can give your clients the information they need. Make sure you only provide high-quality content, so that you can boost your SEO scores. Google actively searches to see if your content is relevant and engaging. Otherwise, your search engine ranking will suffer.
The content with your car dealership marketing can come in many varieties. While you can write blogs to share on your website, there are some other options. Consider producing podcasts and creating informative videos. With any automotive dealer marketing, you want to curate information that is shareable to reach a new audience.
While you can get some word of mouth referrals without paying for them, you will see better results with affiliate marketing. As a car dealership marketing strategy, you want to work with local companies and bloggers. Ask them to do a public review for you and then give them a vanity link that allows you to track the website traffic. If their reader ends up doing business with you, then you can reward the person for that referral. Payment is usually made with cash, but you might be able to work out other arrangements.
Auto Dealer Marketing Done Right
If you don’t want to tackle these solutions on your own, it’s time to hire one of the top automotive marketing companies. At AimLogic, we focus solely on providing automotive marketing solutions to dealerships, just like yours.
Our automotive digital marketing agency provides unique solutions that increase your ROI. Our varied car dealership marketing strategies include lots of options for video content. After all, video is king and continues to grow conversions.
Look into our OEM Style Video Ads, which offer a professional appearance to both your social media pages and website. In conjunction with those, you can add Cinemagraphic Ads to further drive home the content.
If you are struggling to connect with potential car-buyers, you might prefer using our In-Market Data. We will help you find car buyers hoping to purchase a vehicle in the next few months. Our latest offering, Conquest Retargeting Ads allow you to stay in front of potential clients. With our auto dealer marketing solutions, you will have the tools needed to succeed.
We work with dealerships of any size and can easily fit our solutions into your budget. Reach out to our professional marketing team today for your consultation.