06 Feb ClickFunnels for Automotive Dealers: Generate More Leads
With sixty percent of car buyers shopping online, the time has come to shift how you market to your audience. Your prospects are going to spend less time at your dealership and more time doing research online. Because of this, you must implement some new tools to gain their attention. With ClickFunnels for automotive dealers, you can quickly learn how to get more leads in car sales.
Besides creating an automotive sales funnel, how can you use the tools available to you to increase conversions? We will discuss several best practices when you are ready to market your car dealership through ClickFunnels.
Car Dealership Marketing Best Practices
Here are a few things to keep in mind as you set up your ClickFunnels.
1. Evaluate the Current Data
You want to create your funnels based on your current and target audience. Customer data should be the first thing you look at when creating a funnel.
With information regarding your current clients, you can effectively communicate and engage with those visiting the funnel. ClickFunnels has an Actionetics tool that allows you to collect data and create better branding.
These practices allow you to instill trust and build value in your brand. With Actionetics, you can also organize the audience into segmented lists, create automated broadcasts and build an autoresponder.
2. Make it Mobile Friendly
In the past eight years, the use of tablets for car research and shopping has increased by more than eighty percent, while smartphone car shopping is up by seventy percent.
When you are creating your dealership sales funnel, you must optimize all of the pages for this mobile traffic. Otherwise, you could lose a valuable segment of your audience.
With ClickFunnels, it’s simple to make sure that everything is mobile-friendly.
You can use the software to highlights areas of the landing page and then select to make them just visible to people on a desktop device. This increases the readability when looking at a page from a smartphone or tablet.
3. Implement Video
It’s wise to spend a good amount of time on the copy, but don’t neglect the media in the process. Look to convert some of your content into video, because that’s what your audience wants.
The average funnel visitor has a short attention span. If you spend your funnel using long paragraphs, you will quickly bore the target audience.
A recent Google study confirms that over fifty percent of car shoppers will watch at least thirty minutes of video. Do you want your clients watching videos from you or another dealership?
As far as car videos are concerned, you could consider adding some of the following to your advertising channels, including your automotive sales funnel.
- Test drives
- Car features and options
With ClickFunnels for automotive dealers, it’s simple to insert your media into the software. Try out a few locations for your video to see what works best with your funnel.
4. Implement a Split Test
You must focus on your automotive internet lead follow up process if you want to succeed. It doesn’t take much to increase the car dealership lead generation. On the other hand, it’s much more challenging to complete the sale.
Your inventory continually changes, so the content and message of your sales funnel should as well. Add in recent data to your ClickFunnels strategy and the split test the call to action to see what works best.
You can test out different messages and play with the location of the CTA as well.
5. Include Customer Reviews
You want others to see customer reviews of your dealership and the cars. That’s why you should have an area for social proof within your ClickFunnel.
Encourage your customers to leave reviews once they make their way through the funnel. You can include an automated email, banner or a popup graphic.
Every time you incorporate social proof, you help to build confidence and trust in your dealership. People start to see you as an expert and someone that they can trust.
Display as many customer reviews as you can, while keeping the content easy to read and simple to digest.
6. Utilize Social Media
Social media marketing for car dealerships is key. You can’t neglect to use the available platforms to build trust and grow your audience. Share your graphics, video and customer reviews on the dealership social media pages as well. This further encourages your target audience to visit the funnel.
Likely, you have many followers that are avid social media fans. They prefer this avenue as a way to remain connected and informed. If you don’t give them what they want, another dealership will.
Again, with your Actionetics dashboard, this is easier than ever to do. The tool collects previous actions from your customers within the automotive funnel. It also monitors their interests.
7. Respond Promptly
If you receive questions or comments from your audience, you must respond right away. Customers want to know that you care about their concerns, so don’t leave them hanging.
With ClickFunnels, you can integrate with other automated systems for a quick response time and to build strong relationships.
Implement ClickFunnels for Automotive Dealers
There’s no reason to wait any longer before starting your ClickFunnels experience. If you want to market your car dealership, you need a tool such as this to help you succeed.
In addition, the team at AimLogic can show you the other areas that your automotive digital marketing is lacking. We will fully evaluate your current strategy and show you where to make necessary changes for success. Sure, you can hire a digital marketer to handle your business, but isn’t it best to hire an expert that understands the ins and outs of the car dealership?
Our methods are tried and true. We aren’t looking to implement a bunch of solutions we haven’t proven. Our team can show you how we have helped other car dealerships achieve success. With our tools and marketing strategies, you can enjoy a higher ROI than ever before – and isn’t that what we all want?