5 Reasons to Leverage Big Data Marketing

5 Reasons to Leverage Big Data Marketing

Making the effort to understand how “Big Data” can be utilized in the dealership should be a priority. As our consumers evolve, our approach to marketing and selling them new vehicles needs to change. For the last year, there have been a number of great insights...
Be Your Own Marketing Scientist

Be Your Own Marketing Scientist

How good are your chemistry skills? When it comes to your marketing, do you feel like a Mad Scientist or are you struggling to make the grade? Marketing is a form of science, not rocket science, but there are formulas that should be consulted when trying to design an...
Marketing Automation with a Twist.

Marketing Automation with a Twist.

Imagine walking into your dealership showroom and you hear a whisper, “If you build it, He will come”. Wouldn’t our selling day be so much easier if life imitated the movies? eMarketer reports the automotive industry spent over $8 billion in digital advertising in...