No matter what controversy surrounds various social media sites, the truth remains the same; social media platforms continue to provide important information to Americans. Facebook alone estimates 1.56 billion daily active users in March 2019. Any dealer knows that automotive social media marketing is critical...
There’s no question that automotive marketing video campaigns continue to rise. In fact, eMarketer estimates that digital ad spending in the country will account for more than 54% of total media ad spending in 2019. So, what does this mean for your automotive dealership and...
Consumers increasingly spend more time online researching and evaluating vehicles and less time visiting dealerships. Potential buyers contemplate more vehicles than ever before and generally have their mind made up before they visit an automobile dealership. This trend has automotive marketers re-evaluating how to effectively...