Today’s automotive consumer stays in the market longer than they ever did before. Some can take longer than two months to decide what vehicle they want to purchase. This longer shopping time means you have more opportunity to find the consumer. Then, you can convert...
According to HootSuite, Facebook is the best social platform for marketers. Facebook currently boasts of 2.23 billion users each month. Furthermore, 169.5 million people use it in the United States. With statistics like that, it’s easy to assume that your potential customers are waiting for...
You’ve decided to implement automotive email marketing and you have the basics down. Good job! Now, it’s time to take that to the next level with some advanced tips. Check out our 5 top automotive dealership email marketing strategies that are guaranteed to bring you...
It’s likely that your dealership already has a video marketing strategy in place. If so, you are accustomed to the increase in website visitors, leads and sales that come as a result of this marketing avenue. Still, it’s time to fine-tune your strategy to produce...
A study done by Yes Lifecycle Marketing confirms that 47% of consumers rank email as their preferred way to communicate. Automotive dealerships that use strategic email marketing see tangible effects to their efforts as a result. As a dealer, you can’t afford to miss the...
Video marketing continues to be a powerful automotive retail tool. While most dealerships understand this, few know how to get started when it comes time to implement a video marketing strategy. While the path is different for various dealerships, it’s essential to have a digital...
No matter what controversy surrounds various social media sites, the truth remains the same; social media platforms continue to provide important information to Americans. Facebook alone estimates 1.56 billion daily active users in March 2019. Any dealer knows that automotive social media marketing is critical...
There’s no question that automotive marketing video campaigns continue to rise. In fact, eMarketer estimates that digital ad spending in the country will account for more than 54% of total media ad spending in 2019. So, what does this mean for your automotive dealership and...
Consumers increasingly spend more time online researching and evaluating vehicles and less time visiting dealerships. Potential buyers contemplate more vehicles than ever before and generally have their mind made up before they visit an automobile dealership. This trend has automotive marketers re-evaluating how to effectively...