While auto sales in America are slightly rising, you must take every step possible to increase brand awareness and gain more traffic. Among the various car dealership marketing strategies you must consider, content marketing should be at the top of your priority list. You might...
In the competitive dealership market, you must stand out. Otherwise, customers have no reason to choose you over the competition. Customers are actively searching third-party sites and getting the information that you should be providing to them. To become the best auto dealership in your...
As you look for ways to market your car dealership, do you focus on one area or diversify? Some car dealership marketing channels are meant to reach a specific demographic, but that doesn’t mean you should neglect the others. Let’s take a closer look at...
You put a lot of money into your advertising and know that it’s a good use of your budget, but are you neglecting your automotive SEO practices in the meantime. SEO for the automotive industry is key if you want to succeed and gather a...
We know that you have a lot to do when it comes to managing a car dealership. You are monitoring inventory turnover, your sales team and foot traffic. But, you can’t neglect the value of watching Google Analytics for car dealers in the process. The car...
A recent Social Media Trends study found that car shoppers rank social media as more important than the dealership website when making a decision. It’s clear to see that social media marketing must be a priority if you want to have the consumers choose your...
Profit margins continue to shrink and the economic landscape is changing. During these times, car dealerships begin to consider hiring an automotive marketing consultant. Sure, these professionals help kick the sales into high gear and add revenue to the bottom line, but are they worth...
Automotive email marketing doesn’t get enough attention. Either dealers are completely ignoring the impact or they don’t utilize the tools correctly. If you don’t have a high click-through rate or continue to struggle with a high bounce rate, it’s time to change what you are...
86% of car shoppers are doing research online before coming to your dealership. With numbers this high, it’s clear to see why you need a high-quality auto dealer website to grab their attention. With a highly responsive website, you prove yourself to be a leader...
Are you aware of what remarketing ads are? When a form of advertising is used on the same person more than one time, it is considered remarketing. An example of automotive remarketing ads is when a consumer visits your dealership and then you display the...