If you think that your customers are going to be waiting at your door, ready to buy a new car, you are sadly mistaken. There has never been a time when dealerships sold vehicles without marketing. Sure, the tactics have changed with the times, but...
Did you know that 60% of people would rather view online videos than television? That number just continues to rise. In fact, mobile video consumption continues to increase by 100-percent each year. It’s estimated that by 2022, 82% of all consumer online traffic will be...
Successful email marketing campaigns feature an average ROI of 42:1. With numbers like these, your dealership simply can’t afford to miss the boat. Email has become one of the most effective marketing tools available to you. It drives customer acquisition, loyalty and retention.While you are...
As you drive by your local car dealerships, you’ve probably noticed the countless rows of new vehicles. While it probably doesn’t weigh heavily on your mind, you’ve probably thought - what happens to the new cars a dealership can’t sell? After all, the dealer must...
The end of the year is upon us and dealerships are preparing for an uptick in sales. Still, it’s never too soon to start preparing for the next year. What should dealerships expect in 2020? How will marketing for automotive dealerships change in the upcoming...
When it comes to automotive digital marketing, there’s no end to the solutions available to you. A popular and engaging solution is to implement cinemagraph ads. It’s the ideal option for your Facebook ads, Instagram ads, Instagram stories and email campaigns. Let’s take a look...
We don’t need to tell you how much the automotive industry has changed over the past few years; you see it firsthand. At one time, people drove around to the dealerships to find the right model, but that’s not how car-buying occurs today. Google continues...
Automotive digital marketing continues to evolve, making it challenging to keep up with the latest trends. At AimLogic, we make sure to keep our eyes open, so we always know what’s coming next with marketing in automotive dealerships. To help keep you competitive, we’ve put...
Automotive email marketing continues to be one of the most effective strategies in the industry when done correctly. With almost 75% of adult consumers saying that email is the preferred method of communication, this is an automotive digital marketing solution you don’t want to overlook.It’s...
The world is digitally connected and your automotive dealership should be no different. Today’s car buyers are searching online to find the vehicle they want. With this ever-changing industry, you must use the best automotive digital services if you want to connect with them.In the...