Are your digital marketing strategies running stagnant? With 97% of consumers starting the car-buying journey online, you can’t neglect the available avenues open to make a connection. By 2025, nearly three-quarters of consumers will also access the web solely through their smartphones. This statistic proves...
To gain traffic at your dealership and on your website, it makes sense to have an automotive PPC strategy. After all, search engine marketing continues to be one of the best ways to gain perspective consumers and to get them on your website. The trouble...
Before you head to the NADA automotive convention happening in 2020, we have the tips you need to maximize your time. Whether NADA 2020 is your first event or you are a pro, you will find helpful information that helps you get more out of...
Hyperlocal searches are vital for doing business in your city. About 50 percent of people conducting a local search will visit the location that same day. In addition, more than three-quarters of people searching for something local from their phone will also visit the business...
NADA 2020 isn’t just intended for dealership owners. The annual automotive event offers education, networking opportunities and business solutions to every team member. If you are a manager or working with advertising solutions, you can achieve additional success for your dealership by coming to this...
With nearly 70 percent of American adults using Facebook, you know this is a platform you must focus on. The trouble is, you might have already gone through a Facebook campaign and didn’t see any results. Before you give up entirely, you must analyze why...
There was a time that you simply had to provide good customer service and decent prices to gain business. Now, you must rank in the search engines to gain new clients. Your dealership website and social media pages must rank if you want to attract...
If you want to sell more cars, it makes complete sense to visit NADA 2020. All of the industry leaders, exhibitors and key players will be at the show this year. You can gain insight into the latest trends, learn the newest tactics and gain...
With 107 million users and a projected 126 million by 2023, Instagram cannot be ignored in your dealership marketing strategy. More car sales are starting online, and you need to be ready to meet the consumer where they are. Instagram revolutionizes the way you connect...
LinkedIn has been around since 2003 but recently achieved much more success. In fact, millions of posts, articles and videos pass through feeds every day. This content produces tens of thousands of comments per hour, as well as tens of millions of shares and likes....