User generated content (UGC) is a must for marketing in any industry, but even more valuable for car dealerships. With 85% of consumers stating that visual UGC is more valuable than brand videos or photos, this is one area of your dealership marketing efforts that...
Do you want to sell more cars? Of course you do, or you wouldn’t be running a car dealership. The trouble is, not every auto dealership knows how to use video to sell more cars. When it comes to automotive marketing, video content is the...
If you are one of the 16,753 franchised dealers in the United States, you have to ask yourself, “What sets you apart from the other dealerships?” The way you brand the dealership should be the very thing that sets you apart. Automotive dealership branding is...
If you want to craft a message that will be heard by the masses, you must know how to create the appropriate Facebook Custom Audience. As you choose a target audience for car buyers, you must know how to research, define and connect with the...
With sixty percent of car buyers shopping online, the time has come to shift how you market to your audience. Your prospects are going to spend less time at your dealership and more time doing research online. Because of this, you must implement some new...
Creating a Facebook event is one of the best car dealership ideas you can implement for your business. With 700 million people using the platform each month to post an event and 35 million people viewing an event every day, this is an avenue you...
Are your digital marketing strategies running stagnant? With 97% of consumers starting the car-buying journey online, you can’t neglect the available avenues open to make a connection. By 2025, nearly three-quarters of consumers will also access the web solely through their smartphones. This statistic proves...
To gain traffic at your dealership and on your website, it makes sense to have an automotive PPC strategy. After all, search engine marketing continues to be one of the best ways to gain perspective consumers and to get them on your website. The trouble...
Before you head to the NADA automotive convention happening in 2020, we have the tips you need to maximize your time. Whether NADA 2020 is your first event or you are a pro, you will find helpful information that helps you get more out of...
Hyperlocal searches are vital for doing business in your city. About 50 percent of people conducting a local search will visit the location that same day. In addition, more than three-quarters of people searching for something local from their phone will also visit the business...