Profit margins continue to shrink and the economic landscape is changing. During these times, car dealerships begin to consider hiring an automotive marketing consultant. Sure, these professionals help kick the sales into high gear and add revenue to the bottom line, but are they worth...
Automotive email marketing doesn’t get enough attention. Either dealers are completely ignoring the impact or they don’t utilize the tools correctly. If you don’t have a high click-through rate or continue to struggle with a high bounce rate, it’s time to change what you are...
86% of car shoppers are doing research online before coming to your dealership. With numbers this high, it’s clear to see why you need a high-quality auto dealer website to grab their attention. With a highly responsive website, you prove yourself to be a leader...
Are you aware of what remarketing ads are? When a form of advertising is used on the same person more than one time, it is considered remarketing. An example of automotive remarketing ads is when a consumer visits your dealership and then you display the...
No one will deny that the automotive industry is changing. Media, new innovations and the latest technology are changing the landscape. These adjustments also change the way car buyers do their research. 59% of car buyers are doing research online, and you need to capture...
What is your dealership’s main priority? It should be to increase conversions and lead volume. You can’t do this if you don’t engage in digital marketing. With the right automotive digital marketing in place, your foot traffic naturally increases. Still, it’s not always simple to...
The automotive industry isn’t going anywhere anytime soon. It continues to grow and change, thanks to the latest technology, autonomous gear and electric cars. To keep up with the changes, your dealership must implement a new automotive digital marketing strategy.With 59% of car buyers doing...
What makes one car dealership more successful than the next guy? Usually, it’s the ability to maintain a loyal customer base and increase traffic. So how does a dealership achieve this? When it comes to getting referrals and receiving positive word-of-mouth, you must take some...
How would you evaluate your dealership digital marketing strategy? Would you say it’s working the way you want? As technology continues to evolve, you must be equipped to reach today’s consumer. As you interact, market and communicate in today’s busy world, you need to make...
No one needs to tell you how vital automotive video ad marketing is for your dealership. Still, it’s not easy to keep your content fresh and engaging. Sometimes, you just need some new ideas to bring in more customers. To become the leader in automotive...