There was a time that you simply had to provide good customer service and decent prices to gain business. Now, you must rank in the search engines to gain new clients. Your dealership website and social media pages must rank if you want to attract...
If you want to sell more cars, it makes complete sense to visit NADA 2020. All of the industry leaders, exhibitors and key players will be at the show this year. You can gain insight into the latest trends, learn the newest tactics and gain...
With 107 million users and a projected 126 million by 2023, Instagram cannot be ignored in your dealership marketing strategy. More car sales are starting online, and you need to be ready to meet the consumer where they are. Instagram revolutionizes the way you connect...
LinkedIn has been around since 2003 but recently achieved much more success. In fact, millions of posts, articles and videos pass through feeds every day. This content produces tens of thousands of comments per hour, as well as tens of millions of shares and likes....
While auto sales in America are slightly rising, you must take every step possible to increase brand awareness and gain more traffic. Among the various car dealership marketing strategies you must consider, content marketing should be at the top of your priority list. You might...
In the competitive dealership market, you must stand out. Otherwise, customers have no reason to choose you over the competition. Customers are actively searching third-party sites and getting the information that you should be providing to them. To become the best auto dealership in your...
As you look for ways to market your car dealership, do you focus on one area or diversify? Some car dealership marketing channels are meant to reach a specific demographic, but that doesn’t mean you should neglect the others. Let’s take a closer look at...
You put a lot of money into your advertising and know that it’s a good use of your budget, but are you neglecting your automotive SEO practices in the meantime. SEO for the automotive industry is key if you want to succeed and gather a...
We know that you have a lot to do when it comes to managing a car dealership. You are monitoring inventory turnover, your sales team and foot traffic. But, you can’t neglect the value of watching Google Analytics for car dealers in the process.The car...
A recent Social Media Trends study found that car shoppers rank social media as more important than the dealership website when making a decision. It’s clear to see that social media marketing must be a priority if you want to have the consumers choose your...