If a customer interacts with a car dealership 24 times, 19 of those will be through digital means. This vital statistic proves that social media and digital automotive marketing cannot be ignored. Your modern customer has turned to social media for every step of the...
Wuhan in Hubei Province is known for several things. While it has gained a lot of notoriety as the start of the coronavirus, it’s also part of the Motor City region in China. In fact, Hubei Province produced more than two million vehicles in 2019,...
Once you have done in-depth research into what customers make up your target market, it’s time to reach out to them. You could randomly promote the latest minivan inventory you have, but if your target audience is young professionals, that message won’t go far. Instead,...
The job of managing and operating a car dealership is no easy task. As the leader, you have to be the go-between among salespeople, managers and customers every day. You also have to stay on top of the inventory and watch the bottom line. Because...
User generated content (UGC) is a must for marketing in any industry, but even more valuable for car dealerships. With 85% of consumers stating that visual UGC is more valuable than brand videos or photos, this is one area of your dealership marketing efforts that...
Do you want to sell more cars? Of course you do, or you wouldn’t be running a car dealership. The trouble is, not every auto dealership knows how to use video to sell more cars. When it comes to automotive marketing, video content is the...
If you are one of the 16,753 franchised dealers in the United States, you have to ask yourself, “What sets you apart from the other dealerships?” The way you brand the dealership should be the very thing that sets you apart. Automotive dealership branding is...
If you want to craft a message that will be heard by the masses, you must know how to create the appropriate Facebook Custom Audience. As you choose a target audience for car buyers, you must know how to research, define and connect with the...
With sixty percent of car buyers shopping online, the time has come to shift how you market to your audience. Your prospects are going to spend less time at your dealership and more time doing research online. Because of this, you must implement some new...
Creating a Facebook event is one of the best car dealership ideas you can implement for your business. With 700 million people using the platform each month to post an event and 35 million people viewing an event every day, this is an avenue you...