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What is your dealership’s main priority? It should be to increase conversions and lead volume. You can’t do this if you don’t engage in digital marketing. With the right automotive digital marketing in place, your foot traffic naturally increases. Still, it’s not always simple to...

What makes one car dealership more successful than the next guy? Usually, it’s the ability to maintain a loyal customer base and increase traffic. So how does a dealership achieve this? When it comes to getting referrals and receiving positive word-of-mouth, you must take some...

How would you evaluate your dealership digital marketing strategy? Would you say it’s working the way you want? As technology continues to evolve, you must be equipped to reach today’s consumer. As you interact, market and communicate in today’s busy world, you need to make...

If you think that your customers are going to be waiting at your door, ready to buy a new car, you are sadly mistaken. There has never been a time when dealerships sold vehicles without marketing. Sure, the tactics have changed with the times, but...

Did you know that 60% of people would rather view online videos than television? That number just continues to rise. In fact, mobile video consumption continues to increase by 100-percent each year. It’s estimated that by 2022, 82% of all consumer online traffic will be...

Successful email marketing campaigns feature an average ROI of 42:1. With numbers like these, your dealership simply can’t afford to miss the boat. Email has become one of the most effective marketing tools available to you. It drives customer acquisition, loyalty and retention.While you are...

As you drive by your local car dealerships, you’ve probably noticed the countless rows of new vehicles. While it probably doesn’t weigh heavily on your mind, you’ve probably thought - what happens to the new cars a dealership can’t sell? After all, the dealer must...

The end of the year is upon us and dealerships are preparing for an uptick in sales. Still, it’s never too soon to start preparing for the next year. What should dealerships expect in 2020? How will marketing for automotive dealerships change in the upcoming...