With 86% of car shoppers researching online before heading to the dealership, your automotive marketing strategies must be in place. However, not every dealership knows how to handle automotive digital marketing, which is where we come in. We have our top eight automotive marketing tips...
At the start of 2020, we all thought we knew where the future of car sales was heading and then the coronavirus pandemic changed our country. Since then, everyone has had to reevaluate the role of car dealer marketing in 2020. What are the trends...
2020 is shaping up to bring many challenges to auto dealerships, but help is available. With the guidance of the top automotive marketing companies, you can achieve success no matter what the struggle is. We will talk about five marketing challenges facing dealerships right now...
Up until now, many auto retailers haven’t been willing to embrace the e-commerce movement. However, the coronavirus pandemic might be shifting the way dealerships operate. With the rise of coronavirus and car sales decreasing, it’s time to do something different. With foot traffic in the showrooms...
Dealerships understand the value of digital marketing more than ever and continue to invest a good portion of their budget to various strategies. CarGurus recently ran research of what car dealer digital marketing looks like in 2020 and the results might surprise you. With this information,...
Every car dealership hopes to succeed in automotive marketing, but very few take the time to create a winning strategy. If you want to stand out among the competition, you can’t be one of these dealers. Instead, you need to carefully craft your dealership marketing...
If a customer interacts with a car dealership 24 times, 19 of those will be through digital means. This vital statistic proves that social media and digital automotive marketing cannot be ignored. Your modern customer has turned to social media for every step of the...
Wuhan in Hubei Province is known for several things. While it has gained a lot of notoriety as the start of the coronavirus, it’s also part of the Motor City region in China. In fact, Hubei Province produced more than two million vehicles in 2019,...
Once you have done in-depth research into what customers make up your target market, it’s time to reach out to them. You could randomly promote the latest minivan inventory you have, but if your target audience is young professionals, that message won’t go far. Instead,...
The job of managing and operating a car dealership is no easy task. As the leader, you have to be the go-between among salespeople, managers and customers every day. You also have to stay on top of the inventory and watch the bottom line. Because...