© 2019 Copyright AimLogic | All Rights Reserved.

No matter what controversy surrounds various social media sites, the truth remains the same; social media platforms continue to provide important information to Americans. Facebook alone estimates 1.56 billion daily active users in March 2019. Any automotive dealer knows that social media marketing is critical...

Consumers increasingly spend more time online researching and evaluating vehicles and less time visiting dealerships. Potential buyers contemplate more vehicles than ever before and generally have their mind made up before they visit an automobile dealership. This trend has automotive marketers re-evaluating how to effectively...