01 Oct Benefits of Digital Automotive Marketing in the Industry
We don’t need to tell you how much the automotive industry has changed over the past few years; you see it firsthand. At one time, people drove around to the dealerships to find the right model, but that’s not how car-buying occurs today. Google continues to prove that customers are shopping online, looking for answers to their questions. That’s why you must use digital automotive marketing to reach these prospects.
Digital marketing is more important than ever. You can’t afford to be left behind. With the right automotive marketing agency by your side, here are some of the benefits you will see.
Benefit #1: Establish Your Presence
With the majority of car shoppers starting online, you must have a prominent presence where your target audience is. Your consumers are using their smartphones, tablets and PCs to research everything they want before they ever set foot in your dealership.
You can’t focus on your signage and print advertising to do the job for you anymore. You must shift your focus to compete in the digital age. User experience is the key to establishing dominance over the competition.
Benefit #2: Attracting New Prospects
When customers first begin researching, they aren’t coming to the dealership. You might not see them until they are ready to buy. You must maximize the sales opportunities by remaining visible at every stage of the research.
Using digital automotive marketing allows you to stay in front of these prospects when they are most receptive. You can create the answers to the questions they are looking for, every step of the way. Implement a variety of tools for the various platforms and watch engagement increase.
Benefit #3: Engage With Your Audience
Some car dealerships believe that social media is optional, but it’s not. Your market continues to shrink with the rise of ride-sharing, so you must engage everywhere you can. Communicating directly with your customers is one of your top priorities.
If you want to stand out, you need to do more than just create a Facebook page and share articles. You want to increase your reviews and engagement. With unique tools, you gain more attention than your competitors.
In addition, when you create quality content and build a superior website, you only further encourage these people to come back. While many consumers don’t visit the dealership repeatedly after purchasing a car, you need quality referrals to keep moving. These happy customers share your content and become your ambassadors to bring new prospects regularly.
Benefit #4: Nurture Those Leads
You can’t ignore the value of good email marketing. Lead management must be a focus of your sales team. With minimal effort, it’s simple to bring those clients back into your dealership.
Customers want a personalized email experience. You can also gain more traction when you include tools such as Cinemagraphic Ads. If you continue to stay in front of your prospects, in a meaningful way, you will see an increase in sales.
Digital Automotive Marketing Done Right
We know that you have plenty of options when it comes to finding an automotive marketing agency. With the help of AimLogic, you gain access to all of the digital marketing solutions that you need. We have been ahead of all of the trends for many years, helping our clients stay on top of the industry.
As you utilize the digital marketing strategy that we implement for your dealership, you will achieve these benefits and more. Our experience allows us to bring you the newest tactics that are proven to deliver results. Don’t focus all of your advertising dollars to one avenue; it must be a multi-faceted attack.
Contact us today so we can customize an advertising package that increases your ROI.