27 Apr Is Automotive SEO Important for Your Car Dealership During 2020?
In your effort to boost car sales, you can’t neglect the power of automotive SEO. With proven strategies put in place, your automotive digital marketing efforts can skyrocket. Let’s take a closer look at what SEO for car dealers is and why you should care in 2020.
Why You Must Have an Automotive SEO Strategy
SEO creates twenty times more traffic than PPC, making it vital to your car dealership success. By implementing the best practices into your automotive marketing strategies, you gain an edge over the competition.
The trouble is, many automotive digital marketing agencies violate Google’s Webmaster Guidelines. This is something you don’t want to participate in as trying to recover from the effects can be disastrous.
Automotive SEO vs. Traditional Marketing
There’s nothing wrong with traditional automotive marketing. After all, that’s what we promote here at AimLogic. However, you can’t neglect the power of search engine optimization as well. Together, these two efforts create the complete solution that your dealership needs.
However, you might not want to use the same automotive marketing agency for both solutions. Sometimes, it’s best to choose one agency for SEO and another to handle automotive marketing. One avenue is how you hunt down customers, while the other helps the car buyer find you.
Automotive SEO Helps Customers Find You
Search engine optimization is responsible for letting car buyers find your dealership. You don’t have to promote your sales pitch or bring in new customers; they automatically come to you when the SEO is done correctly.
Importance of Link Building
SEO link building is a fantastic way to cover your bases and add more authority to your website. Basically, link building helps you acquire more authoritative links to your site, which gives it a better reputation to Google.
Again, you must be careful about the tactics used by many automotive marketing companies. You need a partner that will only target authoritative and relevant sites for your content. This ensures your dealership doesn’t get labeled as spam.
When it comes to Google rankings, all links are not created equally. If you don’t play out your automotive marketing services according to the guidelines, you could actually bring more harm to your ranking than good.
Does Content Affect SEO?
Content marketing is a completely different beast from SEO, yet both are important. These two practices should be used together to achieve success.
SEO seeks to make your website more search-engine friendly. The process utilizes optimization, link building, content and other practices. These aren’t targeted for the end-user but focused on search engines.
On the other hand, content marketing refers to creating new information to reach the target audience. It creates a solid connection between the service or product and the consumer. This content comes in various forms, including written content, imagery and video. Content creation also plays out on social media platforms. With the ability to specifically target your audience, you have the chance to appeal to potential car-buyers every day, as long as you create the right content.
Dealerships Require Local SEO
It doesn’t do your dealership any good to reach the world. People at the other end of the country aren’t going to buy cars from you. Instead, you need to reach your hometown audience. Thankfully, Google has placed a larger emphasis on local-based results over the past few years.
If you aren’t implementing search engine optimization practices, you could miss out on this local traffic. It’s vital that your dealership shows up in the searches happening for car sales in your area.
Google My Business is another way to increase your local efforts. This platform verifies your business and looks for other mentions of it across the web.
Automotive SEO Guide for Car Dealers
If you want to master your SEO efforts, we have a few tips to help you.
1. Consider Crawl Accessibility
Search engines crawl your website to index the pages. Before your site can rank at all, it must be accessible to these crawlers. That’s why your first focus should be on improving accessibility.
2. Create Engaging Content
When a user makes their way to your website, will they find informative and enlightening content? You want to keep users on the site, which only further improves your SEO ranking. That’s why you must curate compelling content that entices users to visit and stay.
3. Focus on Keyword Optimization
Alongside creating content, you must also look at keywords. Search engines rank your site by the keywords that are used, but you don’t want to overdo it or you could be penalized. Carefully select your keywords based on in-depth research and then place them naturally throughout your content.
4. Enhance the User Experience
Automotive SEO is based on the user’s experience. You want visitors to spend time on the website and browsing several pages. To make this happen, you must put forth some focus on what the user is experiencing and what can make their time better.
5. Make the Content Easily Shareable
If your content is being shared across social media, the search engines will also see it as authoritative and important. In addition, your top content could be used for link building efforts to draw even more attraction.
6. Don’t Neglect On-Page SEO
Your automotive SEO efforts must begin on your website. Aside from keyword optimization, you also want to think about the URL, meta descriptions and headings. Make sure all of these aspects also contain the keyword in a natural way.
Focus on Automotive SEO for Success
When it is time to take your car dealership marketing to new levels, you want to focus heavily on SEO. However, this isn’t all you should be doing. To maximize your efforts, you also want to partner with a qualified automotive digital marketing firm, such as AimLogic, to ensure your message gets to the target audience.