14 Aug Advertising Solutions to Your 4 Biggest Automotive Marketing Problems
We’ve discussed our automotive digital services in previous posts and shared tips on how to succeed. In this topic, we wanted to focus more on your automotive marketing problems and what to do about them. We have robust solutions to keep you on the right track.
Dreary Dealership Recognition
In the automotive field, you must be popular to succeed. If the community doesn’t know who you are, there’s no way you will sell cars. Your solution is to create kick-ass content and utilize inbound marketing.
With nearly 90% of car shoppers online for vehicle information, according to Wards Auto, you have an excellent opportunity to give them what they need. Between your dealership website, SEO, blogs and social media, there are plenty of ways to make sure your message is heard.
Use your blog to create community-focused information. Post traffic updates, best fishing spots, driving guides or places to retreat for a weekend. The residents in your area will appreciate having a resource to turn to and they will remember who took the time to provide that information.
Remember, this works in two ways. Not only do you connect with your target audience, but good content always boosts SEO. Having that additional ranking will only help your business. The more quality content you produce, the more Google sees you.
Seasonal Sales Slumps
It happens in every car dealership – the seasonal dip in sales. There are just some times that people don’t want to buy cars, but that doesn’t mean you quit trying.
Start by checking all of the past sales records to find the weeks when you historically had trouble selling. Then, prepare ahead of time with some seasonal-related tactics. Host an event in the community like winter ice skating or summer picnic. Invite the neighbors for this day of fun, in a casual environment.
You also want to create targeted email campaigns based on the knowledge gained during that event. If you hear the customers talking about summer road trips, send out an email offering a tune-up discount. Just remember that this is a common automotive marketing problem, but you can get creative and boost sales anyway.
With more competition, there’s the chance that you’ve started selling yourself short. To combat this, you must alter your marketing conversation.
What’s more important than price, to many people, is the customer experience. So, instead of trying to send out coupons that focus only on the cost of the vehicle, improve your experiences – digitally and in the showroom.
When you improve the digital experience, increase the online customer experience and stop fighting over price, you gain more customers naturally. You can’t ask for much more than that.
Unimpressive Marketing ROI
Even if you aren’t facing any of the above situations, you might notice you aren’t making enough on your marketing efforts. Thankfully, there are some ways to improve the conversion rate – on your lot and online.
Here are just a few ideas:
- Use follow-up emails – when a sale doesn’t pan out, follow up with a polite email asking for feedback. Then, use the recommendations to do better.
- Use text messaging – unlike email, many people open their text messages. There’s less pressure with this method when reaching out.
- Plan your CTAs – make sure they correspond with what your shoppers need.
- Improve the website – make sure your website is responsive and easy to use. Arm salespeople with tablets to show the website to customers on the lot.
- Get the sales manager involved – when a customer begins to waver, don’t be afraid to get the sales manager involved to add comfort to the transaction.
Avoid Automotive Marketing Problems
You don’t have to fall victim to these common automotive marketing problems, especially when you partner with a highly qualified dealership marketing agency such as Aim Logic. Talk to us today about the unique marketing solutions we have for you.