18 Nov 5 Ultimate Car Dealer Marketing Strategies to Increase Traffic
What is your dealership’s main priority? It should be to increase conversions and lead volume. You can’t do this if you don’t engage in digital marketing. With the right automotive digital marketing in place, your foot traffic naturally increases. Still, it’s not always simple to implement an automotive marketing strategy. That’s why we’ve put together some of the best car dealer marketing strategies we rely on.
If you want to take your sales to the next level, you can’t neglect any of these advertising solutions.
#1: Email Marketing
Customers are twice as likely to sign up with your email list than they are to interact with you on Facebook. With statistics such as this, it’s a no-brainer to invest energy into your automotive email marketing.
The right email marketing strategy won’t just bring more traffic to your website and social pages, but it will also bring you leads that convert into sales. Here are a few tips that will help you take your email marketing to new heights.
Collect emails whenever you can. Make sure you have opt-in forms anywhere you can put them strategically. Consider starting a loyalty program, promotional events or giveaways to collect emails.
Personalize your emails. You will notice a higher response rate if you make the subject and content personal to your customer.
Make emails easy to share. Add all of your social media addresses to the email so your customers can share it with family and friends.
#2: Social Media
You must connect with your customers on social media. If you aren’t using your social media accounts to their full potential, you are missing out. 79% of Americans have a social media profile. This shows you where your audience is.
With the right car dealer marketing strategy, you can:
Promote your content. When you post something to one social media account, make sure you promote it across the other avenues, as well.
Build relationships. Use your social media network to create stronger bonds with the community. Talk to those that have already purchased cars and nurture a relationship with potential buyers.
Reach out to new prospects. You can quickly meet new customers with social media. Continue to post relevant content that attracts new visitors. If you use your social media accounts to answer common questions, the information will also be shared with others.
Make sure you keep your social media content engaging, informative and visually appealing. Implementing tactics such as OEM Video Style Ads and Cinemagraphic Ads helps your profile to stand out among the other dealerships.
Don’t neglect the benefit of being active on Quora. This car dealership marketing strategy is a powerful tool that increases your own website traffic while helping you promote a particular brand. Because Quora is set up as a way to answer questions consumers have, you can receive a lot of visibility.
In fact, Quora has 300 million monthly active users. Using Quora isn’t tricky at all. Start by creating quality content on your website. Then, head to Quora and curate an informative and intelligent answer to some popular questions related to your vehicles and services.
You will find a variety of popular topics and will never run out of answers you can provide. If your solutions are high-quality, you will receive upvotes, which will help other discerning consumers see you.
You can also use images on Quora to help your answers stand out.
#4: Guest Blogging
Guest blogging is a fantastic strategy to build quality links to your website and grow your customer base. The trouble with car dealership guest blogging is that you need local resources to help you stand out with the customers you are targeting.
By publishing content on another website, you get to target a new audience. Look for influencers in your area that would be open to having a car maintenance series or current lineup information posted to their site. You could also offer to have the person test drive a car and write about the experience.
Reach out to as many influencers in your local area as possible. If you can find websites with a 60+ domain rating, that is ideal. All of the posts must contain a link back to your website, so make sure that is part of the deal.
#5: Online Advertising
Our final dealership marketing strategy relates to using online ads. You can choose from a variety of advertisements to promote your dealers. Among the top choices are:
Facebook ads – If you want to find new customers, Facebook is a great place to start. With the right advertising campaign, new prospects don’t even realize they are looking at an ad. You can also effectively target the right demographic for your vehicles.
Pay per click – PPC is a way to increase your website traffic, especially when you are about to geo-target your audience. Create an ad that promotes your dealership and make sure you use appropriate keywords for your objectives.
There is no limit to the ways you can advertise online. As part of a larger car dealer advertising strategy, you will find that these marketing techniques serve as the icing on the cake.
Car Dealer Marketing Strategies With a Professional
You can attempt to grow your dealership by yourself, and you might have success, but how much effort will you need to put forth? Do you have the time and energy to start implementing trial and error tactics to see what works, or would you rather work with a team that has proven results?
At AimLogic, we have already tested the market and we know what works.
Our team of experts puts together the advertising solutions that are ideal for your dealership. We integrate creative solutions to your website and social media pages to help you stand out from the competition. When you work with us, you gain a team member that’s 100 percent focused on bringing you success.
Don’t waste any more time. Hire our automotive marketing experts to see a higher ROI than ever before. Contact us today for a consultation and allow us to show you what our car dealer marketing strategies can do for your bottom line.