03 Jun 5 Secrets of Automotive Social Media Marketing
No matter what controversy surrounds various social media sites, the truth remains the same; social media platforms continue to provide important information to Americans. Facebook alone estimates 1.56 billion daily active users in March 2019. Any dealer knows that automotive social media marketing is critical as part of your advertising strategy.
You can’t underestimate the power of social media to influence purchases.
There’s a big difference between a hastily created Facebook page that gets rarely updated to a multi-platform, comprehensive strategy that unleashes your marketing potential.
To implement the proper course of action, you must have clear goals in place. Do you want to generate additional foot traffic or gain name recognition? Social media marketing can do all of this and more, including managing your reputation.
Let’s take a peek at five secrets of automotive social media marketing you might not have known.
1. Outline Your Goals
Before you start implementing a plan, you must have goals. Is it essential for you that people know who you are? Do you want customers to visit your website or walk through the door?
Write these goals down and keep them tangible. Then, you can create a social media strategy to bring about your desired outcome.
So, if you wanted to build brand awareness, you would want to implement paid advertising on Instagram and Facebook. This encourages others to like your page. On the other hand, if your goal is to get people to your website, you might consider implementing an interactive tool. Calculators and other resources are invaluable for driving traffic.
2. Know Your Target Demographic
Who is your customer? If you don’t know the answer to this, you must start here. Otherwise, you won’t be able to curate the right content on your social media pages.
Ideally, you want to know about your customer’s professions, general income and interests.
When you provide content they want to see, they will come back to you again and again.
3. Post Regularly
You can’t set up a brand page and then leave it to sit online. It’s not going to work for you magically.
The fastest way to get impressions on your content is to share more. If you don’t post once a day, people forget you quickly.
Regardless of whether you post original content or share something from another page, your consistent posting keeps customers looking at you.
Just make sure you share content that’s high-quality and not entirely off-topic. Don’t forget to include links to your website via payment calculators, trade-in tools, etc.
4. Respond Promptly
The fastest way to lose a potential customer is to ignore their inquiry. Anyone reaching out to you on social media expects a near-instantaneous response. The sooner you respond, the better.
In today’s modern world, we all want instant gratification. Any customer that’s left to wait for something will grow tired and move on.
If you prefer, you can implement an AI-powered messaging solution. This answer everyday questions with ease and also helps to route the inquiry to an appropriate team member.
Don’t leave anything hanging open; answer the questions and address your clients promptly.
5. Use Your Metrics
If you want to take your social media advertising to the next level, you must oversee the metrics regularly. Gain an understanding of how your campaign is reaching your desired goals.
Look at how many followers you’ve gained, what the engagement is and how many sales you can link back to your efforts.
What is Your Automotive Social Media Marketing Strategy?
In conclusion, do you know what your goals are? If so, what have you done lately to meet them?
We would love to help you accomplish those goals and take your dealership to the next level. Contact us today to find out how we can serve you and your potential customers