FOCUS ON THE RIGHT AUDIENCE WITH MEANINGFUL CONVERSATION

transforming how you engage

EVOLVING BUYING BEHAVIOR

Mobility has changed every aspect of how consumers buy anything. Six in 10 internet users start shopping on their mobile devices but continue or finish on a different device. Car buying is no exception. Dealerships are exhibiting:

%

decline in foot traffic

increase in visit value

%

use mobile to shop

With the decline in dealership showroom foot traffic, the value of every visit has nearly tripled from 4.2 dealer visits to 1.2 visits in just 5 years. Leveraging big data predictive analytic marketing has become more important. Finding the right audience, reducing marketing waste and making each touchpoint more meaningful is essential to being more effective.

“We started using AimLogic’s predictive analytics lead-generation program in February to enhance our advertising, to help us identify buyers within our DMA who were most likely to buy within the next four to six months. Through June we had captured an incremental 32 documented sales as a result. When reports informed us we were not reaching a geographically remote area of DMA as we’d like, we added AimLogic Geo-Targeting to better reach those consumers. In just the first month we increased sales from that area from 1% to 3% – nine units. Now I can protect my area better.
“AimLogic is very easy to work with, and we have had excellent responsive support from them. We’re so satisfied we have increased our budget with them.”

– Derek Ferrel, New Car Manager, Toyota of Grand Rapids (MI)

WIN CUSTOMERS OVER WITH CREATING TRUST & BEING PRESENT

AimLogic reduces marketing waste as its predictive analytics narrows your focus to the right car buying audience—using a proven strategy.

PROOF IS IN THE ROI

NEVADA
HONDA DEALER
First Month

26 vehicle sales
10,000 prospects digitally targeted
3,200 direct mailers
$43,000 ROI

TEXAS
AUTOPLEX
2 Months

110 vehicle sales
10,000 prospects digitally targeted
6,400 direct mailers
$190,300 ROI

MASSACHUSETTES
TOYOTA DEALER
2 Months

21 vehicle sales
10,000 prospects digitally targeted
6,400 direct mailer
$29,900 ROI

BE STRATEGIC IN YOUR MARKETING

Car buyers are actively in your sales funnel for 45 to 120 days before they make their purchase.

Make sure you are engaging with them during this critical time.

AimLogic is designed to make you present using multi-channel marketing for 45 days or more.

GET STARTED NOW

Complete this form or call us at 800.818.1802

TESTIMONIALS

“AimLogic is a great solution for both OEM new franchise as well as pre-owned locations. In 4 months, AimLogic has been able to net 68 new sales with an ROI of $105K.”

- Autoplex Dealership
Northern Texas